Growth strategy
From Sudan to regional markets
Target markets, the growth plan to 2035, and risk management and governance.
Target markets
Sudan and regional markets
Sudan is the primary market and launch platform, alongside partnership and supply markets and target regional markets.
- Primary marketSudanThe primary market and launch platform.
- Partnership & supply marketsSaudi Arabia · UAE · EgyptIdentified as partnership and supply markets.
- Regional marketsChad · South Sudan · EthiopiaIdentified as regional markets.
- Long-term expansion pathAfrica & the Middle EastThe long-term direction of expansion.
Growth plan
Three phases to 2035
The company’s growth plan runs in three consecutive phases.
2026-2028
Foundations
Establish the operational and commercial infrastructure and activate strategic partnerships.
2028-2032
Expansion
Expand investment portfolios and enter productive projects.
2032-2035
Regional reach
Pursue regional expansion and build advanced digital and investment platforms.
Risk, sustainability & governance
Risk management and governance
The company addresses market, operating and financing risks through response plans, diversification, insurance and governance, alongside its focus on sustainability.
Risk management
- Market
- Market, pricing and supply chain risks.
- Operating
- Operational, financial and legal risks.
- Capital
- Currency, financing and compliance risks.
- Response
- Response plans, diversification, insurance and governance.
ESG: sustainability & governance
- EnvironmentalEnergy efficiency and responsible resource management.
- SocialTraining, local development and entrepreneurship.
- GovernanceTransparency, compliance and risk management.